7-eleven delivered

Upon winning 7-Eleven digital agency of record in a competitive pitch our first assignment was to launch their new delivery service, 7NOW in New York. 7-Eleven wanted to show New Yorkers that it could deliver the goods and satisfy nearly every want and wish. 

We shot and produced a 360 campaign to dot the city that never sleeps with OOH and targeted social ads. So, when New Yorkers are hungover or sick, craving something sweet or salty, need party supplies or a last minute toilet paper resupply, 7NOW can get them whatever they need whenever the need it.

We hit the streets to deliver 7NOW kits filled with strategically-curated snacks, drinks and items—posting up at locales where we knew that New Yorkers would be in a certain state of mind and need state.

In Central Park with Gatorade and energy bars for the day’s softball games. Popcorn and snacks for movie night under the stars, on an aircraft carrier on the Hudson. Outside a late night hot spot in Brooklyn with kits to cure the morning’s hangover. We spent Sunday Funday at Washington Square Park. Doled out sour worms to the early birds during morning rush hour in Midtown.