HANES SWEATY WEATHER CENTER

If you're a guy who gets sweaty easily, it's imperative to be properly dressed for the day's weather.

Otherwise, you might end up looking like you were caught in a monsoon…

Our task was to show guys that Hanes X-Temp is the best way to weather those sweaty summer months. We did so through our very talented fake weatherman—just watch the vids, he’s such a pro!

The videos went out all summer through all things digital: Carousel units and Link posts, banners, landing pages, and Instagram/FB social video.