Cadbury Bunny Bracket

The 2024 Cadbury Bunny Tryouts returned with a new bracket-style format where fans vote for their favorite pet dressed as the iconic bunny.

Open to all animals, the contest invites pet owners to share a photo or video of their pet in costume on Instagram, along with their story. Thirty-two semi-finalists will compete head-to-head, with the winner receiving a cash prize and a starring role in the 2025 Cadbury Bunny commercial.

Fans made thousands of pieces of content supporting their pets.

Pets were even picked up on local news stations