Bose Fantracks

Bose introduced FanTracks for Super Bowl 50, encouraging fans to cheer on their favorite NFL team using #LetsHearIt. We turned the best tweets into songs across different genres, performed by live bands in Bose’s recording studio. Why? Because Bose makes everything sound better. Even 140 characters.

AWARDS: AMP Awards
PRESS: Adweek · Creativity Online · PSFK

In the week leading up to the Super Bowl, we recorded 20 music videos in the Bose studio, each inspired by a fan’s tweet. The campaign generated over 44.4 million impressions and 26,000 engagements online.